Mike Bloomberg unveils $10 million Super Bowl but focuses on gun violence and DOESN'T attack Donald Trump who has also bought a slot during the game

Michael Bloomberg is using his $10 million Super Bowl ad to highlight the work he has done to combat gun violence and enact stricter gun control laws.

The ad will air Sunday as counter-programming to President Donald Trump's ad spot and his pre-game interview with Sean Hannity on FOX.

The combatting ads will both air for 60 seconds, but instead of Bloomberg unveiling an attack ad, like has been reported, the spot will feature a mother who lost her son to gun violence.

The focus underscores the former Republican New York City mayor's efforts to contrast himself with Trump. 


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